Willie Jackson

Director of Web Optimization at W3 EDGE


Willie Jackson is an artist, engineer, marketer, and writer who serves as the Director of Web Optimization at W3 EDGE, a Boston based interactive web development and marketing agency. In this role, he supports users of products such as W3 Total Cache, a popular web performance framework for WordPress.

After transitioning to his current role, Willie relocated to Buenos Aires, Argentina and spent five months immersing himself in a foreign culture in order to challenge himself and his assumptions about life outside what’s familiar. Much to the relief of his dear mother, he did not find himself stranded and destitute at any point during the adventure.

Prior to W3 EDGE, Willie served as the CTO of The Domino Project, a publishing company in New York City started by bestselling author and marketing guru Seth Godin, and powered by Amazon. In its year-long lifecycle, The Domino Project published twelve books, all of which became bestsellers, and redefined the way books are created, published, and shared.

Before The Domino Project, Willie spent three years as an IT Consultant with Accenture in Atlanta. He specialized in portal and content management deployments, and helped select, implement, and support Enterprise technology solutions for Fortune 500 clients across North America.

Willie is a member of the Young Entrepreneur Council. He is an advisor to and has worked with several bestselling authors, entrepreneurs, consumer goods companies, and startups spanning varied industries, including fitness, travel, and law. He is a regular speaker at conferences, where he addresses topics such as Web Performance, careers, and doing the impossible.

He has been featured in documentaries (I’m Fine, Thanks), on HTGV (House Hunters International Episode HHINT-5010H), and in print (Icarus Deception by Seth Godin, 2012). Willie writes semi-regularly on his eponymous blog about business and success through the eyes of a curious marketer.

A graduate of Florida State University (Information Technology), Jackson currently lives in Jacksonville, FL.