Siri Eklund

CEO & Founder of Two Bright Lights


Siri has split her career between the United States and Europe. Her marketing career in luxury goods began at LVMH, where she marketed global powerhouse brands such as Moët & Chandon Champagne and Grand Marnier Liqueur. Siri's marketing experience includes launching new products and developing innovative promotional programs. She blinged out an entire London Taxi with Swarovski crystals which generated PR throughout Europe for Moët. She was the idea girl behind Grand Marnier's US tour where Mini Coopers were outfitted as grand margaritas (on the rocks with salt).

She has over 6 years of consulting experience at McKinsey and Company, where her love affair with Excel and intense analytics began. Siri graduated Phi Beta Kappa in Economics at Northwestern University, while being a full scholarship athlete in tennis and Big Ten Sportswoman of the Year. She also holds an MBA from the Kellogg School of Management. She refers to the Presidio as her creative laboratory and considers her retro aqua cake carrier her best accessory.

She feels quite lucky to share a name with an Apple product.  It’s the perfect icebreaker.

Two Bright Lights’ Overview

Two Bright Lights is a collaborative network where spectacular images are simply sourced and globally published.  Our software platform makes it easy for over 13,000 professional photographers to submit their work to be featured in magazines, blogs and newspapers around the world.  In tandem, our system allows editors to manage large volumes of incoming submissions and streamline communications.  We also offer a robust sharing service for photographers to distribute images to other businesses to encourage referrals.

Currently, our membership includes over 500 publications and 30,000 businesses in 83 countries.  To date, our software platform has enabled more than 40,000 editorial features to be sourced and published.